The word strategy has its origins in the military setting. According to the esteemed Webster’s, strategy means a plan of action or policy designed to achieve a major or overall aim.
I used to be what’s called a “Strategy Consultant.” My job was to create breakthrough, winning strategies for large, complex organizations. Meanwhile back at home, what I needed most of all was a “dinner strategy.” The number of nights I was proud of dinner was outnumbered by the number of nights we fell short… And I don’t mean not-a-gourmet-meal short, I mean ordering-pizza-yet-again short.
(If you’re tempted to question the application of “strategy” to something as prosaic as dinner, just hear me out. I believe that’s actually part of the problem, people don’t give dinner it’s due.)
So, I started to apply my strategy skills from work to the problem at home and the diagnosis was simple: Busy people need a realistic plan and all the ingredients required on hand by Sunday night, before the hustle and bustle of the impending week takes over.
My “overall aim” was a rotation of healthy, delicious, easy meals based on my family’s favorite recipes, plus trying out new recipes at a manageable rate (we settled on 1 new recipe/week, to be cooked on Sundays when we had more time). If we liked the new recipes, we added them into our rotation. My first tools were a three ring binder of recipes, pencil and paper. I later evolved to an Excel model I built that generated meal plans according to my goals, plus grocery lists for each week’s recipes. And voila! That’s how gatheredtable was born.
I founded gatheredtable to help busy people spend less time planning, organizing, list-making and gathering ingredients, and more time cooking and connecting.
We are delighted to be empowering customers all over the country, transforming the process of cooking, and helping people gather around a table for a homemade meal more often.
ps. Yes, the word strategy has become hackneyed, and yes as a former professional strategist I recognize that me and my ilk are partly to blame… I knew I had personally overused the term when one day at the beach I overheard one of my children ask another child, “What’s your sandcastle strategy?” So, I’m resolved to use it only when warranted – when big goals are at stake and the path to get there is unclear, such as homemade dinner!