Meet Kara Goldin, Founder & CEO of hint

We recently had the opportunity to interview Kara Goldin, founder & CEO of hint. The idea behind hint is simple: pure water, nature’s original refreshment, accented with natural flavor. No sugar, no diet sweeteners. EVER. Learn more at

Can you tell our customers a little bit about your story — why you founded HINT and what first inspired you to start making healthier food & drink choices? 
“I founded HINT to get myself healthier. I had a huge diet soda addiction, was 45 pounds overweight, bad acne and no energy. I knew shifting to water was the right thing to do but water was so boring to me! I started slicing fruit and putting it in water. That got me to drink water. I looked for a bottled version of this concept and everything I found that was calling itself “flavored water” had sweeteners in it. I wanted better tasting water, NOT sweet. HINT was born.”

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What was the transition to healthier food like for your family? Was there a lot of resistance?
“No, not at all. Good, quality food tastes better! Plus you feel better.”

What do family meals look like for you now, especially when your schedule gets demanding? Are there any dinner strategies you’ve found that seem to work well?
“Cooking meals over the weekend for the rest of the week is a great time saver and ensures that there’s always a balanced and healthy option, even on those busy nights.”

What are your go-to family meals that are frequently in your dinner rotation?
Roasted Chicken, Homemade Cheese Ravioli, Brussel Sprouts.”

Does your family have any special dietary restrictions? Picky eaters? Any particular challenges you’ve had to solve?
“We are like a short order kitchen— a combo of vegan, poultry and burger fans!”

How have your family meal plans evolved as your kids have gotten older?
“Having four kids with busy schedules and us working full time can be challenging but we try to do dinner together at least a couple of times a week, and always on Sunday.”

What do you think are some of the best lessons you’ve learned since founding HINT?
“Reading labels is important. So many products have hidden sugars and salts! If you eat right and pay attention to real, quality ingredients, your health will be better. In terms of business lessons, I’ve learned that if we stick to Hint’s mission of helping people lead healthier lives, we really can’t go wrong!”

Any advice for moms thinking about pursuing their crazy idea?
“No idea is crazy if you are passionate about it and if you believe it will make a difference in the lives of others.”

What’s your favorite HINT flavor?
“I like them all but currently I mix it up with blackberry HINT, cherry HINT FIZZ and lemon cayenne HINT KICK.”

We have a special offer for Gatheredtable customers: Receive 20% off your order at with the code GATHEREDHINT.

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